Duplicate title tags or meta-descriptions.Broken links (both internal and external).Just some of the many issues it can find include: It will crawl through the files on your website to find issues that may be preventing you from having the success you want in the search engines.
#WEBSITE AUDITOR FREE SOFTWARE#
Website Auditor is an auditing software that will tell you how the search engines see your website. We recommend a website audit be done every month to ensure you stay on top of any issues that may sneak up on you. We all have pages that load to slow and my have crawl issues. We all have pages that are not well optimized. This tool is for EVERYONE – not just SEO or web agencies.
#WEBSITE AUDITOR FREE FULL#
This post is a full review/beginner’s guide to help you better understand what Website Auditor is and how it will benefit you in the long run.
Website Auditor is part of the SEO PowerSuite package of tools and delivers a full technical and content overview for you so you can see where you are missing opportunities to improve your rank. There are a lot of website audit tools out there and we do use others as well – but this is the one tool we will fire up for every website audit we complete for a client, it is just that good.
Usability Testing (especially important for eCommerce)Īre you ready to get started and dive deep into your website performance? Our comprehensive website audit checklist will provide the guidance, tips, and tools you needs to run your own website audit.If used properly and consistently, great rank improvements can be had!.Getting StartedĪt a high-level, here are the five main components of our website audit checklist: This broad range of experience and perspectives will result in a more robust website audit. A digital agency will have a team of experts specializing in SEO, web design, copywriting, and user experience. If you’re serious about seeing results, we recommend partnering with an agency. This can be as simple as asking for feedback over the phone, or enlisting a service like User Testing to get candid customer feedback. If something looks odd to them, it’s probably confusing to your prospects as well. Ask for customer feedbackĭo you have a few friendly customers you can ask for candid feedback? We’ve found that including your clients in website-user testing can lead to prosperous results. Is the customer service team bogged down with call center traffic? If so, discuss how the support page is performing and how it can be optimized. Are you ramping up hiring efforts this year? Get HR involved and review how the careers page is performing, and pinpoint areas for improvement. Review your company goals for the year and see how they align with the website. Internal stakeholdersįor larger marketing teams, we always suggest gathering additional insight from key stakeholders at your company. Don’t worry if you’re new to this sort of thing our website audit checklist will give you all the guidance you need. Set aside a big chunk of time to investigate your website performance, and the digital presence of your top competitors and other companies you admire. Our downloadable checklist will help as a guide for your research. You can absolutely do this website audit on your own. Here are some considerations when compiling a team for your website audit. Who is involved in a website audit?ĭepending on your business needs, a website audit can be elaborate and detailed, simple and high-level, or anywhere in between. We can guarantee that you’ll gain valuable insights after completing our website audit checklist. It’s also a good exercise to keep tabs on your competition and identify content gaps. We’ve never met a marketer who is 100% satisfied with their website performance, but even if you’re pleased with the status quo, you should still conduct a yearly audit to ensure that you’re not missing an opportunity to improve performance – and that your site accurately reflects your company, products, and values. If you need your website to generate more traffic and convert more leads, then you should do an audit.
#WEBSITE AUDITOR FREE FREE#
Whether you’re looking to redesign your website, or looking for opportunities to continually optimize, this comprehensive website audit checklist is the tool you need to ensure you’re leaving your prospects with the best possible impression.ĭownload FREE Checklist Why do a website audit? We’ve found that an annual website audit is a good practice for companies of all sizes and industries. This interaction can go one of two ways: your target persona immediately feels connected to your brand, or your website is just another tab in their browser.Ī poorly designed and difficult-to-navigate website can cost your company hundreds of thousands of dollars, or more, in lost opportunity. Your website is often the first interaction a prospect has with your company.
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